With the aim of creating awareness about the prevention and management of diabetes, the Beat Diabetes initiative was launched in 2009 in the UAE as part of the Landmark Group's Corporate Social Responsibility. Since its launch, the initiative has engaged over 120,000 participants across the GCC in various activities and awareness sessions....  
 
Beat Diabetes advocates diabetes prevention and management by following three simple steps – Eat Healthy, Get Active and Take the Test. Through year-round activations, including the annual event, testing camps, fundraising activities and SuperKidz activations, the initiative has touched the lives of millions. Over the past twelve years, the initiative has expanded to – Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia – resulting in over 120,000 participants and media campaigns that reached over 30 million members of our communities.Read more